Sr. Marketing Manager

Teleperformance

George Town, Penang

The Senior Marketing Manager is responsible for the strategy and management of the marketing for Rest of World source markets including APAC, India, Middle East, Europe, UK and emerging markets. This requires a great understanding of digital principles including email marketing, loyalty and life cycle marketing, paid advertising, messaging marketing, social and content marketing. The role is focused on developing strategies to grow the range of owned brands and harnessing partnerships to build partner brands to optimize leads and bookings.

Responsibilities
• Strategically work with key stakeholders to develop and launch marketing activity across the range of owned and partner brands within the source markets.
• Manage the Marketing Managers in key source markets to maintain, build and launch new brands and partnerships.
• Liaise with the partners and internal stakeholders on marketing direction to build and drive engagement, interactions that meet the KPIs and business needs.
• and... More Detail

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