Chief Marketing Officer, Leading Consumer Insurance Brand, Hanover – Germany

tml Partners

Hanover

A global consumer insurance business is looking to appoint a new Chief Marketing Officer in Germany. Working with the Executive Leadership team and reporting directly to the CEO, the new CMO will lead a team of marketing professionals in building a best in class D2C and B2B2C digital marketing strategy to deliver the ambitious growth plans of the business in support of their mission to become the largest insurance services platform in their space in the world.

The CMO will spearhead the marketing growth strategy, focusing predominantly on performance marketing and increasing new sales, together with building the brand strategy. They will use their insights, experience and vision to drive customer acquisition and retention, together with affiliate and partner marketing.

The CMO will lead and develop a world class, high performing marketing centre of excellence. They will adopt a digital and data first approach to optimise return on investment from all marketing and communications... More Detail

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