Access Bank Gambia - Media Relations Officer

Updated: May 01, 2024 03:58 PM GMT

Access Bank PLC

Serrekunda

JOB SUMMARY

Oversee in-house & external advert, creative, and media services

D. SPECIFIC DUTIES & RESPONSIBILITES

1. Regular/Routine

· Create and manage the awareness for the bank bank’s business in line with approved strategy,

· Negotiate ad rates, timing, and placement (Negotiate promotional partnerships with press, internet, and radio and TV media).

· (e.g.: discounts from Agency on block bookings to save revenue for the bank.)

· Assess online media and creative measurement requirements and drive actionable insights/directions through campaign analysis.

· (e.g. Subscriptions to media monitoring applications)

· Regular online research.

· Monitor and analyze campaign performance and provide strategic recommendations.

· (E.g. monitoring, evaluation of media agencies)

· (E.g. post campaign reports)

· Establish measurement strategies and implement appropriate testing methodologies.

· Optimize and plan ad campaigns to achieve established goals.

· (e.g. set % goals in terms... More Detail