Access Bank Gambia - Brand Management Officer

Updated: May 01, 2024 03:58 PM GMT

Access Bank PLC

Serrekunda

To reinforce the brand image, language, culture and Marketing communication both externally and internally in a timely and coordinated manner to achieve desired brand awareness.

SPECIFIC DUTIES & RESPONSIBILITES

1. Regular/Routine

• Works closely with Strategic Business Units to understand project design needs and most cost-effective creative solutions to communication (i.e. co-branding/partnerships with multinationals, airlines, etc.)
• Ensures the integrity of the Access Bank corporate identity across all of the bank’s 2D and 3D collaterals. (i.e. every communication must reflect the bank’s global vision)
• Provides expertise and knowledge of brand design in the design, development, planning and production of all promotional materials branded items (i.e. attention grabbing concepts that will lead to share of mind in the industry).
• Ensure that all design briefs to agencies are well understood and in line with brand guidelines (i.e. creative direction, visual application)
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