Campaign Performance Manager

Philips

Tokyo

Job Title
Campaign Performance Manager

Job Description

Job title:
Campaign Performance Manager

Your role:
•Focus on the execution alongside all omni-channel activities (TVC, Retail, PR, SEA - e-tailer search, Paid Social - Programmatic - Affiliate - Philips.com pages - CRM emails - E-trade content) across key Categories.
•Activate Campaigns and always-on presence for Personal Health in the market defining the brief with local market marketing team.
•Manage Media planning and evaluation, including evaluating strategic recommendation & detailed media plans, approving media plans, managing the PO & invoicing approval process, ensuring post-campaign evaluations including all touch-points, analysis & feedback
•Coordinate Media Agency•Ensure the media ecosystem and target are defined, appropriate, and in line with overall KPI’s.
•Drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI modelling.
•Drive ROAS, Total and Paid GMV, and for key... More Detail

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