Trade Marketing Manager

AB InBev

Matsapha, Eswatini

Job Purpose:

Reporting to the Country Director the successful candidate will be responsible for the development of winning brand positioning, strategies, plans and activations that contribute to the delivery of the business goals.

Key Roles & Responsibilities:

Opportunity Assessment:
• Analyses specific profit pools and value drivers.
• Evaluate competitive position as it relates to their brand.
• Contributes to opportunity identification in line with business goals and targets.
• Analyses and refines relevant opportunities.
• Interprets the company strategic plan as an input to brand strategy.

Portfolio Strategy:
• Uses segments as a basis for generating insight as a driver of strategy.
• Contributes to matching of brands / packs to segments & channels within portfolio strategy.
• Applies portfolio roles to brand strategy.

Brand Positioning:
• Develops & validates the brand technical footprint.
• Interprets marketing positioning through Creative Platform and activation.
•... More Detail

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