Brand Manager

Updated: April 24, 2024 09:49 PM GMT

Diageo

Kampala

Job Description

Job Title: Brand Manager

Level: Mid-Senior level

Reports To: Marketing Manager-Beer

Context/Scope

EABL operates within a multi cultural, multi national, multi currency environment. EABL comprises four business units: KBL, EAML, CGI and UBL. UBL is further categorized into Demand and Supply. The Supply business is involved in production of beer and spirits. The Demand business is involved in marketing and availing the product to consumers.

This role is located within the Demand Beer Uganda business. UBL has been the a big player in the Ugandan beer market for over 70 years. However, there are serious competitors who have come in the market. State of the economy with high taxation, high pricing and falling disposable incomes has made beer expensive. There is increasing government legislation that demands high compliance and change of advertising practices. The company has also partnered with internationally recognized brewers in the business of marketing and... More Detail