Deputy CRM Manager - Phó phòng Quản lý Quan hệ Khách hàng

CRESCENT MALL

Ngã Bảy, Hau Giang

Duties And Responsibilities
• Planning and delivering CRM strategies encouraging customer retention and customer loyalty.
• Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
• Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
• Managing the team and working closely with all departments to ensure the CRM works effectively for all aspects of the company.
• Overseeing and driving direct communications/relationship with customers, specially VIPs, through the CRM.
• Ensuring the database is segmented effectively for targeted marketing activities.
• Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
• Plan and deliver CRM strategies encouraging customer retention and customer loyalty.
• Work with external partners for... More Detail

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