Chinese Social Media Account Manager

HEARTLAND NZ LIMITED

Christchurch, New Zealand

Responsibilities:
• Content Creation: Develop compelling content in Mandarin tailored for Chinese social media platforms such as WeChat, Weibo, Douyin (TikTok), and Xiaohongshu (RED), focusing on promoting New Zealand tourism services and products.
• Community Engagement: Actively engage with followers, promptly respond to inquiries, and cultivate a vibrant community.
• Campaign Management: Strategize and execute marketing campaigns to showcase New Zealand travel experiences, special promotions, and events to Chinese-speaking audiences
• Analytics and Reporting: Monitor key performance indicators, analyze data insights, and deliver regular reports to evaluate the impact of social media activities.
• Market Research: Stay abreast of trends and preferences within the Chinese-speaking market, leveraging insights to optimize content strategies and enhance brand visibility.

Requirements:
• Minimum of 2 years of experience in the New Zealand tourism industry.
• Proficiency in Mandarin... More Detail

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