Marketing Planning Manager Leisure Head Office

Updated: June 15, 2024 03:49 PM GMT

Warner Leisure Hotels

Bourne

Fixed Term Contract – 6 months We are looking for a Marketing Planning Manager to join our Sales &Marketing team here at Warner Leisure Hotels

About the role:

As part of the commercialplanning team, working alongside the Commercial Planning Analyst this role will define the annual and quarterly marketing strategy, and develop commercial plansthat achieve the business objectives in sales and contribution (tariff lessmarketing spend)
Starting withthe Warner Commercial Strategy, taking inputs from the Insight & Analytics teamto understand the brand health, market place and guest buying behaviour and segmentation, to define the guest & revenue objectives on a quarterly andannual basis. Analysing pastmarketing channel performance with the Commercial Planning Analyst, to forecastthe marketing spend to achieve guest and revenue targets, and optimisecontribution.

Define theannual and quarterly strategy that Maximises the potential in acquisition and retention of guests

Delivers the best... More Detail