Marketing Science Director

Updated: June 02, 2024 03:54 PM GMT

Health insurance Job in England, Arkansas

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England, AR

Team Responsibilities The Advanced Analytics team has three core responsibilities focused on delivering incremental client impact now and in the future through effective analytics and applied Data Science solutions: Deliver on Advanced Analytics outcomes to clients across a mix of solutions. Support capabilities across the region, ensuring that media agencies and local Annalect teams can utilize the capabilities to drive client outcomes. Develop new proof-of-concept (POC) Advanced Analytics and Data Science capabilities to address new client/agency challenges, and scaled global tools from local innovation. The Measurement and Optimization team sits within the Advanced Analyitcs offering, focusing on the following capabilities: Measurement Suite – a range of increasingly connected measurement solutions (e.g. MMM, Attribution and Incrementality testing) designed to support clients and agency partners make optimized investment decisions from a strategic level all the way through to a... More Detail

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