Group Digital Media Manager

Updated: May 11, 2024 05:39 AM GMT

Tiger Brands

Johannesburg

Job Description

THE JOB AT A GLANCE

As the Group Digital Media Manager you will report into the Marketing COE Director and be responsible for driving the creation and execution of the digital marketing and digital innovation strategy, championing the agreed strategy across brand teams and the wider organisation. You will drive and grow the role of the Digital CoE across functions and within core strategic conversations. Most importantly you will support Category Brand teams to define the digital pillar of their brand strategy while managing the activation, digital supplier partners and execution of all digital campaigns.

Responsibilities

WHAT YOU WILL DO
• Develop the overarching digital marketing strategy and principles to drive brand growth and position Tiger Brands to win with consumers, shoppers and customers
• Define an eco-system of strategic partners and providers to deliver the skills and capabilities to execute the broader digital innovation strategy as defined by... More Detail