Chief Marketing Officer

Emerging Gambling Operator

Monrovia, Liberia

Are you a seasoned Marketing Maverick ready to take the reins of a vibrant business's marketing vision? We are on the hunt for a strategic and creative Chief Marketing Officer (CMO) to elevate our brand and steer our marketing initiatives towards uncharted heights of success.

Key Responsibilities:
• Architect and execute the annual work plan, ensuring it's in harmony with our overarching business strategy.
• Mastermind and administer the marketing budget with a fine balance of wisdom and innovation.
• Carve out a distinctive brand identity and ensure it resonates across all touchpoints.
• Be the catalyst for promotions, transforming nascent ideas into full-blown, successful campaigns.
• Orchestrate campaigns that blend Above The Line (ATL) and Below The Line (BTL) marketing efforts, syncing seamlessly with digital landscapes.
• Lead the charge across digital domains, including our website, mobile app, and social media, while also nurturing our traditional marketing channels.
•... More Detail

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