Head of Product Marketing (f/m/d)

Updated: April 28, 2024 04:46 AM GMT

PALFINGER AG

Bergheim

Responsibilities
• Develop and execute a comprehensive product marketing strategy aligned with overall business goals.
• Lead the annual global marketing planning process, consolidating corporate and regional marketing plans.
• Define and consolidate strong product value propositions to enable effective marketing communication planning.
• Plan the launches of net-new products and manage the cross-functional implementation of the plan, involving the global marketing community.
• Interact extensively with Product Lines to understand the appropriate capabilities, integration points and requirements as well as providing marketing consulting back into the organization.
• Drives proper collaboration, coordination, training, communication, and alignment among the product, service & solution marketing team.
• Lead and develop a team of Product Marketing specialists.

Qualifications
• University degree, MBA or comparable education preferably in marketing
• Substantial job-related experience... More Detail