General Trade Manager

BURN

Nairobi

About the Role:

As a General Trade Manager, you will oversee and manage all aspects of Burn Manufacturing's General trade operations within this channel. Your primary objective will be maximising sales and profitability while ensuring that the company's products are effectively distributed and promoted within the general trade channels.

Duties and Responsibilities:
• Sales Management:
• Lead and manage the sales team responsible for the general trade segment, including setting sales targets, monitoring performance, and providing guidance and support.
• Track and analyze sales performance, market share, and other relevant KPIs to identify areas for improvement and inform decision-making
• Conduct thorough market research and analysis to identify opportunities, trends, and challenges within the general trade landscape
• Distribution Management:
• Manage distribution networks, including wholesalers, distributors, and retailers, to ensure efficient and effective product distribution
•... More Detail

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