Brand Manager at RFG Foods

RFG Foods

Franschhoek

BRAND MANAGER

Reporting to the Head of Marketing, the brand manager will be responsible for crafting and executing effective brand strategies to increase market share and brand equity.

Job Responsibilities
• Objectively assess marketplace and business conditions to develop recommendations that support the long-term strategic direction for the brand.
• Plan, implement, and execute successful consumer and trade marketing campaigns (including brand strategic planning, market positioning, pricing, promotions, advertising)
• Consumer communication strategy, planning and execution: Collaborate with creative, media, PR, promotions, activations, and packaging design agencies and build strong cross-functional partnerships.
• Develop the annual brand plan and trade marketing plan to achieve volume, market share and penetration targets.
• Provide effective customer and consumer promotional strategies that are relevant to the market. Collaborate with KAM's and Sales Ops Teams
• Prepare reports... More Detail

Apply Now

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