Sr. Marketing Manager - Passion Points

Updated: March 27, 2024 10:25 PM GMT

the LEGO Group

Billund

Job Description

Are you a marketeer at heart - an audience expert with a flair for innovation?

Buckle up for a fantastic drive with our New Business team as the go-to-person in the organization for Passion Point projects, with a focus on product and marketing development!

Core Responsibilities
• End-to-end global GTM and communication campaigns towards consumers and shoppers, from briefing to playbook and toolbox development as well as execution (Owned, Earned, Shared, and Paid programs)
• Ensure phenomenal collaboration and alignments with our main global communication partners, including Our LEGO Agency, Regional Brand Leads, and LEGO Branded Channels e.g.
• Work closely with Regions and Markets to help transitioning the global campaign to a local execution, guiding and helping our collaborators
• Ensure excellent partnerships with our IP partners through the full communication development process - collaborating closely with the franchise leads and partnerships
• Lead our LEGO®... More Detail