Product Marketing Manager

Updated: March 22, 2024 11:08 PM GMT

Full-time Job in Khu Bang Luang, Pathum Thani

Chomthana Co., Ltd.

Lat Lum Kaeo, Lat Lum Kaeo District, Pathum Thani

Job Description
• Develop and execute a healthy new product pipeline. This would include following the "stage and gate" process to launch new products as per plans.
• Develop the core messaging and positioning for the products). • creating timelines and roadmaps for developing the product
• Working with Group HQ and Head of Marketing to develop seasonal product range segmentation and market price positioning via competitive differentiation whilst considering sales revenue and profitability.Write Product Requirements and Market Requirements documents
• Work closely with R&D, Engineering, Sales, Marketing and Production departments to ensure effective cooperation and communication at all times
• Collaborating with multiple external creative agencies to define artwork and creativity for online, print and in store marketing collateral
• Continually monitor competitor activity and ensure the product is differentiated.Propose the product pricing strategy to meet revenue and profitability... More Detail