Senior Brand Strategist

Updated: March 20, 2024 05:54 PM GMT

Full-time Job in Billund, Region of Southern Denmark

the LEGO Group

Billund

Job Description

Do you imagine yourself building phenomenal brands for future play innovations of the LEGO Group?

We are looking for a creative-at-heart, problem-solving storyteller to join the Our LEGO® Agency Strategy team, bringing in your fresh and insightful perspective into how we can build new brands in today’s pop culture!

Core Responsibilities
• Responsible for driving strategy from branding down to campaign development for one of our future play innovation projects
• Engaged in multiple strategic tasks from crafting brand platforms that are culture-led, to defining new and existing audiences, as well as writing briefs for big ideas and develop POVs to spot new opportunities
• Working with our communications strategists to propose ways we can innovate in how we build and launch new brands differently
• Bring in an outsider perspective to complement insider knowledge, unearthing insights from different areas and connect the dots
• Building a deep and collaborative working... More Detail