Digital Marketing Specialist

Zavarovalnica Triglav, d.d.

Ljubljana, Slovénie

As a Senior Specialist in the Digital Marketing Department, you’ll play a crucial role in shaping our digital presence and enhancing customer experience. Your responsibilities will include:
• Independent Planning and Execution: Strategically plan and execute Google and Meta advertising campaigns.
• Compelling Content Creation: Develop engaging ad content aligned wit brand guidelines and campaign objectives.
• Creative Ad Design: Create visually appealing and effective ad creatives.
• Performance Monitoring and Optimization: Continuously monitor and optimize advertising performance based on established KPIs.
• ROI and ROAS Analysis: Evaluate advertising success using ROI and ROAS metrics.
• Collaboration with External Partners and Influencers: Coordinate campaigns with external partners and influencers, tracking their effectiveness and preparing reports.
• Metrics Tracking and Reporting: Define and monitor key performance indicators (KPIs) for digital channels, identify opportunities... More Detail

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