Head of CRM and Loyalty

Confidencial

Junín, Peru

Head of CRM, and Loyalty is responsible for the development of customer:
centric programs for the Valiram Group and brands to drive growth and build profitable, long:
term customer relationships. This position will lead CRM initiatives from database driven marketing strategies and building the Valiram loyalty program. Responsible for developing consumer insights and building actionable plans that drive business results supporting the brand's Importante empresa.
PRINCIPAL ACCOUNTABILITIES:
MANAGEMENT
Provide support, leadership, and direction for direct reports and oversee all programs and analysis to ensure success.
Support Executive Director managing vendor relationships.
Support Executive Director with Valiram's regional and market teams to ensure all programs support group and brand plans.
Work with CRM manager to lead and manage regular calls with Regional and Brand Marketing Heads to cover all CRM, Database and Analytics topics and develop clear action plans and... More Detail

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