Global Conversion Rate Optimization Manager

L'OCCITANE Group

Plan-les-Ouates

CONTEXT & MISSION:

We are seeking a hands-on Global Conversion Rate Optimization Manager to lead our efforts in optimizing customer experience on digital platforms. This role is pivotal for upskilling and transforming key markets globally.You will report to the Head of Digital Performance, who will support you in achieving your goals with markets and international teams.

MAIN RESPONSIBILITIES:
• Own and maintain a global learning agenda
• Align with customer experience, marketing and Ecommerce teams to formalize a global CRO roadmap
• Analyze qualitative and quantitative data using tools like Typeform, Google Analytics and Content Square to identify opportunities
• Design and implement experiments : build and QA tests in initial markets, measure and communicate results to stakeholders and lead the rollout of successful strategies across international markets
• Foster experimentation culture within the digital organization : upskill team members in various markets and animate a... More Detail

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