Regional Trade Marketing Manager - Mekong

HEINEKEN Vietnam

Can Tho, Ninh Kiều, Cần Thơ

JOB PURPOSE:

Supervise channel marketing (region) team in planning and execution of Regional Channel Marketing strategies, platforms and plans for prioritized regions ensure that these activities are implemented effectively & efficiently according to KPIs set to execute winning behavior changes at the point of purchase/ consumption.

JOB DESCRIPTION:
• To monitor the execution of Activation & Promotion, Channel Development, Experience & Key Account, Merchandising & Loyalty strategies, platforms and plans for respective regions to ensure the smooth activities in the in-charge area.
• To follow up the execution of the campaigns to have proper actions, if any.
• To work closely with Channel Marketing's supporting teams to develop and deliver Regional Channel Marketing strategies, platforms and plans for prioritised regions
• To analyse sales performance, evaluate the efficiencies of the campaigns and work closely with Regional Brand & Sales teams to ensure winning choices for key... More Detail

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