Team Lead-Creative Services

Town of Wasaga Beach

Ontario

Location: Georgian Bay South Shore (Angus)
The Town of Wasaga Beach is one of the fastest-growing municipalities in Canada and home to the longest freshwater beach in the world. Every year, millions of visitors enjoy our community, our 14-kilometre sandy beach, and our concert and festival programming.

In 2023, the Town’s annual Memories of Summer concert attracted more than 10,000 people to our spectacular beachfront for a live-music experience, and in 2024, we hosted Canadian rock royalty Burton Cummings and Blue Rodeo for our first-ever winter music festival.

Last year, the Town also launched a new corporate and tourism visual identity. Now, we are taking action to re-imagine our beachfront, re-think our approach to special events and launch a new, ambitious tourism strategy.

Our goal is to evolve into a world-class, 4-season destination that will ignite tourism in south-central Ontario, and significantly elevate quality of life for our full-time residents.

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