Brand Specialist

Gardenia Bakeries Phils., Inc.

Biñan, Laguna

Key Responsibilities:

Brand Strategy Development: Develop comprehensive brand strategies aligned with company objectives, target audience insights, and market trends.

Product Positioning and Messaging: Craft compelling product positioning and messaging that effectively communicates the value proposition and unique selling points of our products.

Marketing Campaign Management: Plan, execute, and optimize integrated marketing campaigns across various channels to increase brand visibility and product adoption.

Content Creation: Generate engaging and relevant content for various marketing collateral, including website copy, blog posts, social media posts, and email newsletters.

Market Research and Analysis: Conduct market research and competitive analysis to identify market trends, consumer preferences, and opportunities for innovation.

Cross-functional Collaboration: Collaborate closely with cross-functional teams, including product development, sales, and marketing, to ensure... More Detail

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