Brand Manager

Updated: April 30, 2024 11:16 AM GMT

Shalina Healthcare

Accra

A Brand Manager is a professional who is responsible for ensuring that company’s products, services, and product lines resonate with current or potential customers. In addition, monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.

Objectives of this role
• Understanding the behavior of the target audience and acting as a brand solutions manager.
• Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager.
• Maintain budgets, predict market trends and sales, along with assessing KPI and ROI.
• Increase product sales by acting as a sales brand manager, by integrating perfectly with the sales team.
• Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on.

Responsibilities
• Conduct market studies and identify opportunities by being a diligent marketing brand specialist.
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