Sr. Marketing Analyst

Updated: April 28, 2024 09:05 AM GMT

Cognizant Technology Solutions

Indore, Madhya Pradesh

Marketing Specialist

Qualification:
• MBA in Marketing/Marketing Analytics domain
• • Experience in data analysis is a must.
• • Courses with hand on learning in the data/statistical domain would be a huge plus.

Responsibility:
Project, Process, and Business Responsibilities
• Basis all the marketing data available, draw out a plan in terms of 360degree analysis approach basis client requirements enabling insights that lead to business decisioning.
• Market Research Undertaking competitor, consumer, brand analysis with both primary and secondary data sources along with 1st,2nd, 3rd party data as applicable.
• Undertake campaign performance analysis across the funnel including, measurement, analysis, and reporting from both KPI/metrics and creative standpoint.
• Analyse the overall brand performance in terms of sales and other tangible metrics across ecommerce/offline and other functions.
• Identify and map customer journeys Basis marketing performance data, provide recommendation to... More Detail