Marketing Strategist

Updated: April 25, 2024 11:40 PM GMT

Cognizant Technology Solutions

Indore, Madhya Pradesh

Marketing Consultant

Qualification:
• MBA in Marketing/Marketing Strategy/Media & Communications is strongly preferred
• • Master in Marketing Management/Marketing Strategy/Media & Communications and related domains.

Responsibility:

Project, Process, and Business Responsibilities:
• As the key strategist, develop a deep understanding of client's brand, markets, target audience, competitors among others Basis understanding of client's larger goal, build a overall marketing strategy.
• Should work/consult on channel strategy, content strategy, media planning, media buying (advisory), traditional channel liaising all the while managing marketing budgets.
• To work on personalization and targeting strategies in line with overall journeys to ensure optimized results.
• The role entails also identifying areas of improvement for the client and should consult the client and be able to integrate new technology/systems/channels.
• As a strategist, leading and mentoring teams of content, Mar... More Detail