Campaign Analyst

Cognizant Technology Solutions

Indore, Madhya Pradesh

Campaign Analyst

Qualification:
• Graduation in marketing/data analytics/statistics
• • MBA (Preferable) from the Marketing domain.
• • Experience/certifications in data analysis domain is a must.

Responsibility:

Project, Process, and Business Responsibilities:
• 'Understanding of campaign objectives and working on the analysis in line with final campaign goals to ensure optimization and best ROI.
• 'Export data from across channels to Marketing systems such as CRM for optimal tracking and analysis.
• 'Identify scope for automated data tracking and consult with MarTech owners to establish workflows.
• 'Undertake data analysis including data cleaning, synchronization, modelling, automation and report the results in form of business presentation.
• 'Create campaign performance dashboards that would enable ease of data understanding for the client.
• 'Interact with various MarTech platforms including digital ads, programmatic, campaign automation among others to extract data and... More Detail

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