Brand Manager

Tập đoàn Tân Hiệp Phát

Thuận An, Binh Duong

JOB DISCRIPTION:
• Define strategic goals, position new and existing brands / products of brand incharge to seek new business opportunities with new brands or to grow existing brands in the short, medium and long term to achieve to achieve the strategic goals of the Marketing Division
• Plan, set goals, identify, allocate resources, set procedures, guide work, train employees, and implement short, medium and long-term strategic actions. Marketing block aims to achieve short, medium and long term strategic goals of the company
• Organize, collect and implement the following tasks by brand: analyze and evaluate trends and potential competitors of beverage categories and consumer in the beverage market to propose alternatives
• Develop and plan and implement, test, evaluate, analyze, improve by brand incharge: Objectives, strategy (distribution, advertising, pricing, products proposition), 360 communication campaigns for current and new brand/ product positioning , budget for Marketing... More Detail

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