Director of Digital Marketing

Updated: April 17, 2024 09:00 AM GMT

Robertson & Company Ltd.

Markham, ON

Reports to the Chief Revenue Officer

Location: Markham

Hybrid: 1 day a week onsite

Summary

The Director of Marketing will build, grow and lead the marketing department, plan and delegate the execution of the marketing strategy and work with key stakeholders to meet revenue goals. The Director’s mission will be to craft and execute demand generation and account-based marketing (ABM) strategies that captivate target audiences and accelerate growth trajectory.

Key Responsibilities
• Evaluate the current marketing department and campaigns to determine what is working well.
• Build a marketing team to ensure we have the resources to meet revenue goals.
• Create a robust marketing strategy, in collaboration with the leadership team, to increase inbound qualified leads and drive growth targets.
• Set brand strategy to ensure a strong and consistent branding that resonates with the target audience.
• Build marketing dashboards tracking department, channel and agency KPIs.
• Set or refine... More Detail