Franchise Lead

Updated: March 29, 2024 03:24 AM GMT

10000156 - Insight Manager

Cairo Governorate

Introduction to role:

AstraZeneca Near East & Maghreb Countries, is seeking a Franchise Lead for our Oncology Team. This role will drive develop and implement the marketing strategy and operational marketing mix and tactics to achieve the brand ambition by delivering budgeted or above sales growth. This is an opportunity to take ownership, step up and innovate in a company that’s growing at pace!

Job Purpose:
• To chip in to the business success through the development and the implementation of an actionable marketing strategy leading to a profitable and competitively positioned oncology brand
• Improve the success of oncology brands & chip in actively to the development of a disease area vision and strategy
• To manage a team of Brand Managers/Senior Brand Managers
• To support & aid in the on boarding of new AB’s/ BM’s
• To achieve financial objectives, demonstrating available resources in the most effective manner

Key Areas of Responsibility:

Operational Brand Management ... More Detail