Senior Brand Manager

Updated: March 27, 2024 05:29 PM GMT

DutteeGhana.com

Tema

PURPOSE

Responsible for building our company’s brand and raising brand’s awareness,

working across all levels and departments of our company to find what makes

us unique and communicates our uniqueness to the world.

DUTIES
•  Analyzes brand positioning and consumer insights
•  Shapes and communicate our vision and mission
•  Translates brand elements into plans and go-to-market strategies
•  Manages a team of marketing people working on brand initiatives
•  Leads creative development to motivate the target audience to “take action”
•  Establishes performance specifications, cost and price parameters, market

applications and sales estimates
•  Measures and reports performance of all marketing campaigns, and assess ROI and

KPIs
•  Monitors market trends, research consumer markets and competitors’ activities
•  Oversees new and ongoing marketing and advertising activities
•  Monitors product distribution and consumer reactions
•  Devises innovative growth strategies
• ... More Detail