Marketing Automation Specialist

Updated: March 25, 2024 03:58 PM GMT

Full-time Job in Beirut, Beirut Governorate

Strategy& Middle East

Beirut

The Marketing Automation Specialist will leverage CRM technology to develop and build marketing campaigns, including email creation, audience segmentation, and database management and optimisation, and also maintain client database and manage data quality efforts with vendors and internal teams. This role also supports in the development of guidance, best practices, and processes to support CRM users across the firm and increase adoption.

Primary duties and responsibilities

Campaign marketing

● Work closely with the Digital Marketing Specialist on implementing marketing campaigns on Salesforce – e.g. for Thought Leadership pieces, greetings, newsletters, event invitations, etc. – keeping track of content pipelines and dissemination schedules

● Work on email design and audience definition for each campaign, including developing cover letters, building templates on the system, and pulling and approving dissemination lists

CRM and database management

● Manage CRM data – including... More Detail