Manager GTM Running (m/f/d)

adidas

Herzogenaurach

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Execute translation of the BU vision and strategy into a Go-to-Market (GTM) strategy considering market, account, and consumer insights. Execute the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Manage the business conversations with markets and accounts.

Key Responsibilities

GTM MERCH / SEGMENTATION
• Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities
• Build category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets
• Build and execute the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts

GTM PLANNING
• Execution of a BU GTM strategy that creates demand and drives market share... More Detail

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