Junior Digital Analyst

Updated: May 16, 2024 02:17 PM GMT

Royal Bank of Canada

Toronto, ON

Job Summary

Job Description

What is the opportunity?
We're seeking a Junior Digital Analyst to join our dynamic team. This role offers a unique opportunity to dive into the world of exciting Martech tools and the digital analytics world, where you'll be responsible for collecting, uncovering, and interpreting data to drive strategic decisions.

What will you do?
• Utilize analytical tools such as Google Tag Manager, Google Analytics and Qualtrics to track website traffic, user behavior, and campaign performance
• Audit RBC’s digital presence using consent and privacy management platform to ensure compliance with data privacy regulations such as GDPR (UK) and Law 25 (Canada).
• Collaborate with cross-functional teams to identify key performance indicators (KPIs), develop tagging and reporting frameworks to measure the success of marketing and product initiatives.
• Conduct in-depth analysis of data to uncover actionable insights and opportunities for optimization
• Promote A/B... More Detail