Segment Marketing Manager - SIM/VX

Barco

Fredrikstad, Norway

Do you want to become part of a truly international team that is entrenched with the leading actors in the entertainment industry? You want to enter a learning journey with Barco fueled by long-standing customer relationships and world-class engineers. Become part of the growth story of our Immersive Experience Business Unit (IX BU). Our IX BU’s purpose is “creating moments, enriching lives”. We unlock the creative power of technology to deliver immersive experiences, from Live Events to Themed Entertainment, from Simulation to Projection Mapping – enabled by Projection, Virtual Reality, and Image Processing.

Main Accountabilities
• Build a profound understanding of the segment: overall trends, eco-system, market problems, customer pains, market definition, segmentation and size, customer and buyer personas & their journey, win/loss analysis, competitors and our positioning.
• Create a differentiating Barco segment portfolio with its value propositions, across hardware, software ... More Detail

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