Product Manager, Smart Audiences, Integrated Media Solutions

PGBPGNGLOBAL

Ontario

Job Location
North York

Job Description

As an Integrated Media Solutions Smart Audience Product Manager, you will use your strong technical skills to continuously increase the return on investment of P&G's digital advertising. The selected candidate will work with P&G's consumer data, advertising and marketing technologies while working with key technology partners, data providers, and internal product teams to deliver success for our categories.

Job Responsibilities
• Owning the relationship with our categories to understand their needs and recommend audience data strategy while helping implement end to end.
• Working with the product manager and data manager on data categories, incorporating AI and ML were applicable, and communicate with applicable product categories.
• Work with consumer data strategy, driving the action items behind brand automation.
• Digital marketing/adtech ecosystem, data management, and analytics.
• Working with our high-performance team will enable you... More Detail

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