Client Value Management Specialist

African Bank

Midrand

Purpose of the Role:

The core purpose of the role is to develop base management strategy and implementation of activities across all segments for customer revenue enhancement, base retention, and churn control. Also develop and drive the implementation of the companywide CVM strategy to enable the business to achieve revenue targets and increase the lifetime value of the customers. This included providing direction, structure, frameworks, models, SLA’s, policies and procedures and roadmaps.

Minimum Education and Experience:
• Relevant tertiary qualification in Statistics, Marketing analytics, Information technology preferred.
• Professional qualification in disciplines related to the industry and role is a plus, i.e. post-graduate degree
• 10 years of relevant experience with a minimum of five years role related experience at a leadership level.
• Proven customer value management, marketing campaigns, market research and big data analytical tools experience
• Expertise in CVM... More Detail

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