Marcomm Manager OHC

Philips

Amsterdam

Job Title
Marcomm Manager OHC

Job Description

As Marketing Communication Manager you are responsible for Engagement Strategy and Experience for the overall consumer engagement strategy, all (master) content creation, content strategy, engagement channel direction, consumer ecosystem and journey definition, vision, and direction for Philips.

Your role
• Working within the business to bring integrated campaigns to life; briefing, planning, support message development, master asset/content exection as part of the integrated marketing toolbox against consumer, professional, shopper needs, fit for platform and according to market and transcreation requirements (paid, owned, earned) to be activated locally
• Optimizations and standards for effectiveness to raise the norms of integrated campaign and marcomm asset delivery in cross-collaboration
• Omnichannel, CRM, app, shopper and website consumer content to elevate consumer experience and drive sales
• Drives consistent and distinctive... More Detail

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