Performance Marketing Analyst

Updated: May 06, 2024 01:30 PM GMT

Varsity Tutors

San Miguel de Tucumán, Tucumán Province

Nerdy is seeking a data-driven Performance Marketing Analyst to help manage, enhance, and develop the company’s digital marketing campaigns and strategies. This role will play a pivotal role in driving our digital marketing efforts and achieving our business goals. The Performance Marketing Analyst will be responsible for enabling, developing, executing, and evaluating data-driven marketing strategies to increase customer acquisition, engagement, and retention while optimizing advertising spend across various digital channels.

About Nerdy:

Qualifications:
• Bachelor's degree in Mathematics, Business, or a related field (Master's degree is a plus).
• Proven experience in Marketing, UX, or Business Analytics.
• Proficiency in analytics tools (GA4, GA360, Looker, Tableau).
• Proficiency in at least one querying language (SQL preferred).
• Operational experience with a CDP (Segment preferred).
• An understanding of digital advertising platforms (Google Ads, Facebook Ads, etc.) and... More Detail