Field Capability Building Specialist for Greater Manila Area (GMA) - Project...

Unilever

Metro Manila

Job Description

The Field Capability Building Specialist (FCBS) serves as the person within the Customer Development department who will fast track the Hapi Dealership program by executing the above-mentioned strategy in his/her assigned area. The strategy will take 1-2 years to implement before the area is saturated with Selecta ice cream outlets.

a) Expansion – Recruiting of Hapi Stores to sell Selecta ice cream
• FCBS will grid and layout the vacant and occupied areas for Hapi Dealer penetration.
• The Area Development Plan (ADP) is the growth blueprint per Hapi Dealer and will be created by the FCBS.
• The FCBS will ensure there is no underutilized freezer on trade (meaning not hitting the target sales) and will lead in repurposing the said freezers to better outlets.

b) Servicing – Ensuring that the Hapi Stores that were recruited are all earning
• The FCBS will lead in ensuring all the Hapi Dealers and Hapi Stores avail of the trade activities and activations (10+1 trade... More Detail

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