PCBU-Regional marketing manager-南昌

Updated: March 03, 2024 04:33 PM GMT

Full time Job in Nanchang, Jiangxi

Sanofi Global (English)

Nanchang, Jiangxi, Chine

JOB PURPOSE:

1. Participate in national marketing plan development

2. Develop area marketing plans

3. Execute / implement national & regional marketing plans

4. Execute / implement national & regional marketing plans

5. Regional brand management

6. Regional market intelligence

KEY ACCOUNTABILITIES:

1. Participate in national marketing plan development

1) Participate in annual long range strategic planning ( 3-year plan)

2) Participate in annual marketing tactical budget plan ( 1-year plan)

2. Develop area marketing plans

1) Propose regional tactical cycleplans ( 4 times per year)

2) Report local market info to central ( on a monthly basis)

3. Execute / implement national & regional marketing plans

1) Train regional sales force

2) Support in promotional tool development ( DA, gimmicks, slide kits,etc) propose region specific promotional materials,if appropriate

3) Product specific regional sales and A&P budget

4) Organize regioanl activities (CME programs, symposia ... More Detail