Performance Marketing Specialist

Updated: April 29, 2024 12:10 AM GMT

ELSA, Corp

Ho Chi Minh City

Job Description
• Develop, execute, and measure web conversion campaigns across performance channels (Meta: web conversion, messenger/ Google: SEM, Discovery/…)
• Optimize targeting, segmentation, and allocation of budgets across multiple channels to generate revenue with target ROAS
• Ensure that leads are converted into paid customers through well-crafted campaigns
• Work with internal team (technical, sales, design,…) and external partners in the delivery of activity, from proposals, design, and actual build.
• Conducts analyses on the performance against ROAS and KPIs. Estimate profitability of those campaigns.
• Develop new and innovative growth strategies

Requirements
• 2- 3 years experience in performance-based role
• Hands-on experience in Facebook/Adwords/Ad Network acquisition
• Experience with 3rd party platform (Pancake, Botcake, etc) and analytics platforms (Tableau, Amplitude, etc)
• Knowledge of common KPIs for performance such as CPL, CTR, CVR, ROAS, CAC, retention... More Detail