Director Corporate Data & Insights

Updated: April 23, 2024 12:39 PM GMT

10000991 - Internal Comms Associate Director

Barcelona

As Director Corporate Data & Insights you will work across the AstraZeneca Corporate Communications team and Global Corporate Affairs (GCA) network to direct the use of internal and external audience and channel data, research and insights in support of a differentiated, trusted corporate brand and reputation.

You will have overall responsibility for major corporate communications research and insights projects across both quantitative and qualitative and a range of channels. This will include leading a multi-market quantitative reputation research survey and overseeing the corporate reputation measurement framework. It will also involve leading on measurement for AstraZeneca’s flagship corporate brand campaign, including tracking performance, ensuring a test and learn approach and ensuring ongoing campaign optimisation.

You will be expected to advise on best practice methodology and approaches for audience research and insights, helping drive greater alignment and integration of... More Detail