Head of Brand strategy

Updated: April 22, 2024 07:46 AM GMT

Empresa Confidencial

Pozuelo de Alarcón

We are looking for a highly experienced Brand or marketing senior manager / director to join our marketing team and lead Brand strategy for Spain and Portugal with direct report to the CMO.

Key responsibilities

Develop the long term Brand strategy and planning to unlock growth opportunities in Spain and Portugal within the framework of the global Brand, defining creative and partners ecosystem and owning planning and execution process. Lead team development agenda for the marketing community.

Lead:

- Develop the long term Brand strategy and planning, translating global Brand positioning to unlock growth opportunities in Spain and Portugal

- Close tracking of sales and traffic to understand how Brand and marketing plan can support short, mid and long term sales.

- Understand in depth market dynamics and competitors activities

- Build a close relationship with regional and international teams to find sinergies, roll out global programs effectively and define local initiatives to... More Detail