Campaigns Operations & Execution Specialist

Vodafone

Dar es Salaam

What you’ll do

Role purpose:
• Implement and execute a customer value management strategy to maximize customer lifetime value and the contribution of the customer base to overall services revenue. Lead business transformation to embed CVM and data driven decision-making principles in areas impacting customers’ satisfaction and profitability.
Commercial delivery:
• Manage the implementation of all CVM campaigns e.g. upsell voice customers to bigger voice bundles, cross-sell data bundles into the voice base, inactivity and churn management campaigns, real-time contextual trigger campaigns etc.
Key accountabilities and decision ownership
• Collaborate with product owners and other stakeholders for gathering requirements and translating them into campaigns after doing a feasibility check and preparation of business requirement specification (BRS)
• Campaign configuration, User Acceptance Testing(UAT), business rules validation, prioritization, launch & post launch monitoring
Reporting:
•... More Detail

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