Social Media & Google Ads Specialist

NGP Integrated Marketing Communications

Pasig, Metro Manila

• Assist in paid media strategy development for clients — especially KPI-setting for all media buying projects
• Learn about social media tools & search engine tools, especially for media buying
• Actively manage campaigns by optimizing bidding, budgets, targeting, and ads to ensure KPI delivery and maximize scale. This includes testing ads and targeting types
• Manage the day-to-day implementation, and optimization of campaign activities
• Monitor and assess ongoing/ finished campaign performance; assist in strategic analysis of campaigns
• Analyze research data, insights, and other media information; reports information to clients
• Work in collaboration with Account Managers and Editorial/ Copywriters
• Build and maintain working relationships with ad networks, publishers, other media partners
• Analyze campaign performance data ad well as post-transaction customer monetization data to adjust strategy and maximize results for each display network and campaign More Detail

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