Outbound Marketing Manager

Newpharma

Liège

The Outbound Marketing Manager directly reports to the Chief Marketing Officer and manages a team of Outbound Strategists. Together, they execute and accurately deliver email marketing programs that drive demand in alignment with corporate goals. The objective of the Outbound Marketing Manager is to support the end-to-end lifecycle of email marketing campaigns creation from design and set-up, to final ROI analyses. The Outbound Marketing Manager has strong writing aptitude, technical know-how to execute marketing automation programs and strong analytical and data skills to evaluate the campaign performances.

Strategic responsibilities :
• Develop and implement a comprehensive email marketing strategy aligned with the organization's objectives and goals.
• Identify target segments and create personalized email campaigns to increase engagement and conversion rates.
• Identify opportunities for automation within the email marketing channel, such as triggered emails, drip campaigns, and... More Detail

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