Manager, Marketing

Updated: April 17, 2024 11:03 AM GMT

Egyptian Banks Company

Cairo

• Assist in implementing the MarCom strategies and business plans, working with the full MarCom team. Primarily, measure, manage and analyze marketing performance to maximize its effectiveness.
• Co-manage the Marcom budget #OR# (assuring the marketing and communication activities are within the designated budget per each channel) #AND/OR# (Co-manage the MarCom budget with clear analysis of Cost of Sales for the Marketing activities)
• Responsible for the execution of approved marketing and communication plans, including advertising (below or above the line), branding and brand management, PR, Intellectual Property, Customer Retention, Social Media Monitoring and Reporting, as well as partnerships
• Exploit the marketing strategy and plans, recognizing and measuring the desired results and impact.
• Identify and target the relevant audience through the appropriate marketing and communication channels.
• Regularly review the achieved marketing initiatives against plan, proposing... More Detail